Many news companies e.g The guardian and The daily telegraph are cross media companies, this meaning even though they print papers they also have apps and websites that alert people of the newest breaking stories, because of this cross media element news is found in seconds online rather then 10 years ago when print news was the quickest way.
Radios are also a common way of news companies releasing content, alike TV one of the biggest radio channels are part of the cross media company of BBC, the BBC has 4 main news radio channels which discuss varying news topics depending on what demographic is being targeted e.g BBC 5 has a male majority and the median age is 47, because of this the channel reports on sport, news and discussions about current controversy.
A current news story that is being reported and discussed on every platform is Brexit and the idea of the UK leaving the European union due to to this story being so controversial and it splitting many of the nation we have found that radio stations like BBC news and BBC 1 could be seen as being bias, due to the stations being a public service broadcast this meaning that the government run's the channel with purposes to entertain, inform and educate, because of the government running the cross media company this could leave the impression that they are giving bias information in favour of the Brexit decision.
Alongside this the BBC is renown to favour the left-wing more and therefore may create content that is covering more on certain aspects and creating encoded media to mediate ideas to the audience.
The news is one of the biggest growing industries in the media sector, however with the rise of social media and web 2.0 the industry is ever changing and adapting to distribute its content.
The news can be distributed on many different platforms e.g web, print, social media and TV, this huge range of platforms means that many news companies can reach a mass audience of a range of demographic factors.
In the early 2000's the web developed into its second phase of the internet (Web 2.0) this meaning that websites were not only used for reading information but had downloadable content and are interactive for the audience.
Due to this shift and the introduction of social media news companies had to adjust quickly, it lead to news websites being set up to have streamable content e.g BBC having downloadable programmes. However the rise of social media giants such as snapchat and instagram have also forced news companies to adapt to keep relevant this leading to many news companies and subsidiaries e.g Daily Mail, The Sun and Cosmopolitan to have having online 'stories' in the discover section of the app this means that a huge younger demographic that may not have been directly targeted in the past can now access their content. This has led The Sun to gain 1 million readers daily on the app, they have achieved this by catering the information to the digital natives including animated headlines and news stories geared to their interests, this is very contrasting to how print news target their audience as they rely on customer loyalty and snappy, enticing pull lines and mastheads.
One of the biggest and most recognisable news companies in the UK is the BBC, this cross media company has expanded its content over many platforms including web, radio, TV and social media.
Each of these platforms are catered to target different demographics for example radio and TV are seen as platforms that reach older generations however web and social media are seen to target more digital natives and younger readers.
We see that each different sector of cross media that falls under the BBC targeting their separate target audiences differently for example, to promote BBC web they often put adverts for this on BBC TV after a programme aimed at the younger scale of the target audience has just aired, they do this purposefully to catch the young target audience that would be most engaged with the web platform.
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