LO4: Mode of adress and structure

The article that I have written has the purpose to inform, the article is very descriptive and gives lots of facts and statistics that allow the article to be informative to the reader. Along with having the purpose to inform its also educational due to the ending paragraph I have included techniques for the reader to help reduce plastic consumption and what they can do to stop fuelling the global problem and make them aware of the full problem.

I have created the article to have the mode of address of peer to peer, this I thought would be the best way to convey the information without seeming condescending as if I had perhaps written it in a teacher to student or parent to child mode, this is also due to my older target audience who are used to reading pieces in a peer to peer mode due to this being the most common mode used by news outlets such as The Telegraph and The Independent.

My target audience is male and female aged 12-45, this is a very mass audience, I have targeted the younger spectrum of the ages by touching on the younger generation striking and protesting for the environment this allowed me to engage that target audience due to the relevancy to their age and the current headline story. This will enable the younger proportion to relate to the article even if they didn't personally strike they will have heard of the movement, this target audience is also very targeted due to them being very effected by the problem in later life therefore its important that they know the statistics and are very involved in looking for solutions.

I have discussed heavily the damage supermarkets are causing and how they are one of the major providers for single use plastic, this I think will be extremely relevant and will relate with the majority of the target audience due to it being a task done if you live independently or are the paternal roles in your household, this will allow a mass proportion of the target audience to be related to the content and understand how they can improve and evolve around the problem.

I am also aiming for an ABC1 audience this I am doing by encoding the article with specific language and ensuring that the syntax and grammar is more complex to connote the higher social grade.
The ABC1 audience is targeted specifically due to buying sustainable and environmentally friendly food and products is slightly more expensive this meaning that by aiming for an audience with more disposable income more of the audience will see the change as positive because the slight raise in price isn't as impactful for them.
I have included several direct address questions and statements this is important to include as it engages the reader and allows them to feel as if the article is written speaking to them face to face this is especially important to include in an article informing on such a problem as global warming as it allows the reader to really process that they are part of the problem and the problems that they are causing for generations to come.

Alongside direct address I have also frequently placed rhetorical questions, this technique produces a very similar call to action like the direct address due to the reader thinking about their actions and thinking what they can do to help this problem.

The tone of the article is slightly acerbic and biting, this tone comes from the harsh topic of single use plastic, the problem of the overuse of plastic is human fault this means that to break through to the reader and to show them the damage that is being caused the harsh tone is needed to demonstrate the change that needs to be made to ensure that this problem can be resolved if change is implemented immediately.

The tone of the article does change however as closer to the end the article turns reflective as we see and acknowledge the problem and this is where the article gives ideas on how to improve and change to not fuel the problem.